Chapter 2

Same product next door, so why choose me?

Cùng một món hàng, vì sao khách lại chọn tôi?

The chapter's question

Why would a customer choose me over the shop next door?

Big idea

The difference need not be big, but it must fit in one sentence and be checkable.

In this chapter

  1. Part 2.1

    Your Three Closest Rivals

    What are the three sellers most like me strong at?

  2. Part 2.2

    One Sentence

    What exactly is my sentence, and can it be checked?

  3. Part 2.3

    Service as the Difference

    Are packaging, advice and returns where I actually differ?

  4. Part 2.4

    How Long Before It's Copied

    How long would it take someone to copy what I do differently?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of A Shop With a Name is free to read right here.

Read in Conan School

Chapters of A Shop With a Name

  1. 1.Selling to everyone, so why is nobody buying?
  2. 2.Same product next door, so why choose me?
  3. 3.Does a small shop even need a brand?
  4. 4.What does a slow reply really cost me?
  5. 5.Chasing new buyers, am I forgetting my old ones?