Chapter 3

Am I choosing my crowd, or is it choosing me?

Tôi chọn khách, hay khách đang chọn quán tôi?

The chapter's question

If I had to choose one customer group to serve best, who would it be?

Big idea

If the shop does not choose its customers, customers will choose the shop, and usually not the group that spends most.

In this chapter

  1. Part 3.1

    Three Main Groups

    Who are my three largest customer groups?

  2. Part 3.2

    When They Come

    At what time of day does each group come?

  3. Part 3.3

    Average Bill by Group

    Which group spends the most per visit?

  4. Part 3.4

    Who You're Losing

    Which group used to be large and is now thinning out?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Seats and the People Who Stay is free to read right here.

Read in Conan School

Chapters of Seats and the People Who Stay

  1. 1.Is that corner table worth its share of the rent?
  2. 2.Did my shop invite the four-hour guest to stay?
  3. 3.Am I choosing my crowd, or is it choosing me?
  4. 4.Can a sign do what a hard chair does?
  5. 5.I pay rent all day, so why use only half?