Chapter 4

Can a sign do what a hard chair does?

Biển nội quy có mạnh bằng một cái ghế cứng?

The chapter's question

What are my chairs telling customers about how long to stay?

Big idea

These three things decide how long people stay, more strongly than any house-rules sign.

In this chapter

  1. Part 4.1

    Music by Hour

    Does my music change by hour, or run one playlist all day?

  2. Part 4.2

    Evening Light

    Is my shop brighter or darker in the evening than in the afternoon, and whom does that suit?

  3. Part 4.3

    Soft Seats and Hard Seats

    What share of my seats are soft seats, and what is that creating?

  4. Part 4.4

    Tables for One

    Where does someone on their own sit in my shop?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Seats and the People Who Stay is free to read right here.

Read in Conan School

Chapters of Seats and the People Who Stay

  1. 1.Is that corner table worth its share of the rent?
  2. 2.Did my shop invite the four-hour guest to stay?
  3. 3.Am I choosing my crowd, or is it choosing me?
  4. 4.Can a sign do what a hard chair does?
  5. 5.I pay rent all day, so why use only half?