Chapter 4

Is late evidence still evidence?

Bằng chứng đến muộn còn là bằng chứng không?

The chapter's question

How do I get evidence to appear before the team decides, not after?

Big idea

Evidence changes decisions when it is present at the moment the decision is made.

In this chapter

  1. Part 4.1

    The First Five Minutes

    Which user story do I open the meeting with?

  2. Part 4.2

    A Thirty-Second Clip

    Which verbatim user quote is strong enough to silence the room?

  3. Part 4.3

    When Evidence Disagrees With the Boss

    How do I present evidence that contradicts the decision-maker so they listen?

  4. Part 4.4

    Recording Why We Decided

    Three months later, will anyone reading the minutes know what the decision was based on?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Empty Chair in the Meeting Room is free to read right here.

Read in Conan School

Chapters of The Empty Chair in the Meeting Room

  1. 1.Is that what users want, or the loudest voice?
  2. 2.Can one small call beat a big research project?
  3. 3.Are my notes written for me, or my team?
  4. 4.Is late evidence still evidence?
  5. 5.Too busy to listen to users: what's the harm?