Chapter 5

Without a storefront, how will anyone find me?

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The chapter's question

If I opened a delivery-only kitchen, where would my first customers come from?

Big idea

A kitchen with no shopfront cuts rent, but it also cuts off passing trade.

In this chapter

  1. Part 5.1

    The Cost Base

    What does my delivery-only kitchen cost per month simply to exist?

  2. Part 5.2

    Break-Even in Orders

    How many orders a day do I need to break even?

  3. Part 5.3

    Multiple Brands, One Kitchen

    Where does running two brands from one kitchen add complexity?

  4. Part 5.4

    When a Storefront Wins Again

    What would make me decide to rent a storefront again?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of A Kitchen Without a Storefront is free to read right here.

Read in Conan School

Chapters of A Kitchen Without a Storefront

  1. 1.Are delivery orders making me money or costing me?
  2. 2.Does a great dish survive the ride?
  3. 3.How much of my app ranking does my kitchen control?
  4. 4.Whose customer is the one who ordered through the app?
  5. 5.Without a storefront, how will anyone find me?