A Kitchen Without a Storefront
Sound familiar?
- Doesn't know what a delivery order leaves behind after every deduction.
- Sells at the same price on the app as in the room and calls that fair.
- The food is good at the table, but has never ordered from their own shop.
- Has no way to reach the person who ordered.
After reading, you can
Help an owner see the real margin on delivery orders.
Each chapter answers one question
Chapter 1: Are delivery orders making me money or costing me?
After everything is deducted, how much does one delivery order leave me?
Commission is not the only cost; packaging, promotions and spoiled orders are in there too.
Chapter 2: Does a great dish survive the ride?
How does my dish look and taste when it reaches the customer twenty minutes later?
A dish that is delicious at the table is not necessarily delicious after the journey.
Chapter 3: How much of my app ranking does my kitchen control?
Why does my restaurant appear where it does when customers open the app?
Ranking comes from preparation time, cancellation rate and rating score, all three in the kitchen's hands.
Chapter 4: Whose customer is the one who ordered through the app?
Do I have any way to contact people who have ordered from me again?
The app keeps the customer list; the restaurant keeps the name on the box. Only one side can call the customer back.
Chapter 5: Without a storefront, how will anyone find me?
If I opened a delivery-only kitchen, where would my first customers come from?
A kitchen with no shopfront cuts rent, but it also cuts off passing trade.