Chapter 4

Whose customer is the one who ordered through the app?

Khách đặt qua app là khách của ai?

The chapter's question

Do I have any way to contact people who have ordered from me again?

Big idea

The app keeps the customer list; the restaurant keeps the name on the box. Only one side can call the customer back.

In this chapter

  1. Part 4.1

    What Goes in the Box

    What is in my container besides the food?

  2. Part 4.2

    A Direct Ordering Channel

    If a customer wants to order direct, how do they do it?

  3. Part 4.3

    A Reason to Skip the App

    What reason am I giving customers to call the restaurant directly next time?

  4. Part 4.4

    Measuring Repeat Orders

    What share of my delivery orders come from people who have ordered before?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of A Kitchen Without a Storefront is free to read right here.

Read in Conan School

Chapters of A Kitchen Without a Storefront

  1. 1.Are delivery orders making me money or costing me?
  2. 2.Does a great dish survive the ride?
  3. 3.How much of my app ranking does my kitchen control?
  4. 4.Whose customer is the one who ordered through the app?
  5. 5.Without a storefront, how will anyone find me?