Promising Results
Who this book is for
Chủ trung tâm và quản lý học vụ ở Việt Nam, trung tâm tiếng Anh, luyện thi, kỹ năng, tin học, năng khiếu, cùng giáo viên tự mở lớp; quy mô từ hai phòng học tới ba cơ sở.
Sound familiar?
- Promises a score to close an enrolment without knowing the real pass rate.
- Guarantees outcomes while having no control over what happens at home.
- Handles students who fall short case by case, and the parents compare notes.
- Doesn't record where students started, so improvement can't be shown.
After reading, you can
Help a centre make outcome promises it can actually control, with a written rule for misses.
Each chapter answers one question
Chapter 1: Vague promises sell classes, but do they keep the centre?
What is my promise to parents, written out as a sentence?
A vague promise sells classes and creates disputes; a specific promise is harder to sell but keeps the centre alive.
Chapter 2: Without a starting point, how do I prove progress?
At what level do students enter my class, and how is it measured?
Without an entry score, progress cannot be proven, and every dispute becomes one side's word against the other's.
Chapter 3: Is the pass rate I quote the real one?
In the last three courses, what share of students reached the level I promised?
Every centre remembers its success stories; the real number is usually lower than memory.
Chapter 4: Can one learner who falls short outweigh ten successes?
When a student does not reach the promised level, what is my rule?
How one shortfall is handled gets retold by other parents more than every success.
Chapter 5: Impressive results or checkable ones: which lasts longer?
Can the numbers I publish be checked?
Checkable numbers last; pretty numbers that cannot be checked will sooner or later be questioned.