The Job People Talk About
Who this book is for
Chủ thầu nội thất, thợ mộc, đội cải tạo nhà, và người làm dịch vụ tại nhà ở Việt Nam; quy mô từ một mình cầm đồ nghề tới đội mười lăm thợ và một xưởng nhỏ.
Sound familiar?
- Depends on trade-listing sites, competing on price against people of different quality.
- Finished work is never photographed properly, so there's nothing to show the next client.
- Clients compare three quotes and take the cheapest, seeing no other difference.
- Never asks for reviews out of awkwardness, so the profile is empty while rivals have thirty.
After reading, you can
Help a contractor build steady referral work instead of depending on lead sites.
Each chapter answers one question
Chapter 1: Three similar quotes, so why did they pick me?
Why did my latest client choose me over the other two?
When three quotes are close, clients choose on something other than price, and you should know what that is.
Chapter 2: Great work but no photos, so why trust me?
How many of my finished jobs have decent photos?
Project photos are the only evidence clients have before they trust you.
Chapter 3: Can any ad beat one word from a neighbour?
What do people in the neighbourhood say about me?
In a trade that enters people's homes, trust matters more than any advertising.
Chapter 4: Who sends me work that I've never thanked?
Who are my three biggest referral sources?
A contractor's cheapest sources of work are architects, material suppliers and past clients.
Chapter 5: Taking every job: hardworking, or losing money?
Which type of job do I do best and most profitably?
Taking every job is a sure way to be average at everything and lose money on a few.