Chapter 3

Can any ad beat one word from a neighbour?

Quảng cáo hay, có bằng một câu của hàng xóm?

The chapter's question

What do people in the neighbourhood say about me?

Big idea

In a trade that enters people's homes, trust matters more than any advertising.

In this chapter

  1. Part 3.1

    When to Ask for a Review

    When after handover is the client happiest?

  2. Part 3.2

    Replying to a Bad Review

    In what words do I answer criticism?

  3. Part 3.3

    Building Management and Neighbours

    In an apartment building, who is in a position to refer me?

  4. Part 3.4

    A Clean Site as Marketing

    What do the neighbours see when they look at my site?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Job People Talk About is free to read right here.

Read in Conan School

Chapters of The Job People Talk About

  1. 1.Three similar quotes, so why did they pick me?
  2. 2.Great work but no photos, so why trust me?
  3. 3.Can any ad beat one word from a neighbour?
  4. 4.Who sends me work that I've never thanked?
  5. 5.Taking every job: hardworking, or losing money?