The Trial Lesson

Who this book is for

Chủ trung tâm và quản lý học vụ ở Việt Nam, trung tâm tiếng Anh, luyện thi, kỹ năng, tin học, năng khiếu, cùng giáo viên tự mở lớp; quy mô từ hai phòng học tới ba cơ sở.

Sound familiar?

• Trial lessons are assigned to whichever teacher is free, not the one who teaches best that day.
• Can't count how many trial students enrol, so nobody knows where they're lost.
• Parents wait in the corridor and leave without speaking to anyone.
• The trial covers that day's lesson, so a newcomer understands nothing and decides it isn't for them.

Each chapter answers one question

1. Chapter 1: So many enquiries, so why so few trial lessons?

   Out of ten people who ask for information, how many actually come to a trial class?

   Most interested people drop away before they ever step into the classroom.

2. Chapter 2: Should a trial lesson impress, or move someone forward?

   After ninety minutes, what can the trial student do that they could not do before?

   A trial is not a shrunken lesson; it must show the newcomer they moved forward one step.

3. Chapter 3: Is the trial talking to the child or the payer?

   What do parents see during my trial class?

   The payer and the learner are usually two different people, and the trial must speak to both.

4. Chapter 4: Is the enrolment won in class, or at the desk?

   After the trial, what is the first thing centre staff say?

   The decision to pay is usually made in the last five minutes, at the front desk, not in the classroom.

5. Chapter 5: What do trial leavers know that we don't?

   For those who tried a class but did not enrol, why did they not choose me?

   This group is the cheapest source of information about why the centre was not chosen.