Is the enrolment won in class, or at the desk?

The chapter's question

After the trial, what is the first thing centre staff say?

Big idea

The decision to pay is usually made in the last five minutes, at the front desk, not in the classroom.

In this chapter

1. Part 4.1

   Talk About the Learner

   Does my first sentence talk about the child or about the fee?

2. Part 4.2

   Recording the Trial

   Does the teacher write their notes down right after the session?

3. Part 4.3

   When They Say They'll Think

   When someone says they need to think about it, what is my next step?

4. Part 4.4

   Should the Offer Expire

   Does a limited-time offer raise my close rate or cost me trust?

Chapters of The Trial Lesson

1. 1.So many enquiries, so why so few trial lessons?
2. 2.Should a trial lesson impress, or move someone forward?
3. 3.Is the trial talking to the child or the payer?
4. 4.Is the enrolment won in class, or at the desk?
5. 5.What do trial leavers know that we don't?