Community by role
🧠 Business learning for Product
People who build the product
10 courses and 14 books written for this role, the examples, situations and exercises all come from the real work of Product.
Hiểu người dùng
Vấn đề và đặc tả
Ưu tiên và lộ trình
Đo lường và thử nghiệm
Làm việc với các bên
Library for Product
The first chapter of every book is free to read.
Customer Insights - The Art of Understanding Your Customer
A practical guide to uncovering what customers truly want, using Jobs to be Done, behavioral psychology, and insight frameworks to drive business decisions.
Jobs to be Done - The Innovation Framework
A practical guide to understanding why customers really buy - through the JTBD lens.
The Empty Chair in the Meeting Room
Users are never in the meeting that decides their product.
The Leak at the First Screen
Most sign-ups leave before they ever see the product's value.
The Support Inbox
Support hears every day what product people pay to find out.
The Map on the Wall
A roadmap is not a promise of dates but an answer to where we are going.
The Monday Morning Number
A dashboard with fifty charts and nobody knows if this week was good.
The Debt Nobody Sees
Technical debt makes each feature slower than the last.
Experiments With Few Users
Without millions of users, A/B tests rarely reach a conclusion.
The Buyer Is Not the User
In business software, the person who signs and the person who uses want different things.
The First Ninety Days
New product people often try to prove themselves too early.
The Polite No
Product people say no more than yes, and how they say it decides whether they stay trusted.
Mum's Phone
Vietnamese users don't use products on the design team's devices.
The Cost of a Bug
When the product breaks, product people stand between customers, bosses and engineers.
Enter the community Product
The practice side, lessons, exercises, quizzes and a group from your own field, lives inside Conan School.
Enter the community