The First Ninety Days
Who this book is for
Người làm sản phẩm ở doanh nghiệp Việt Nam: product manager, product owner, trưởng nhóm sản phẩm ở công ty phần mềm, ứng dụng di động, sàn thương mại điện tử, fintech và bộ phận số của doanh nghiệp truyền thống; làm việc hằng ngày với kỹ sư, thiết kế, đội bán hàng và chăm sóc khách, thường không có đội nghiên cứu người dùng hay phân tích dữ liệu riêng.
Sound familiar?
- Asked for a full-year product plan after one week in the job.
- Doesn't know who really has a say over the product.
- The predecessor left a backlog of hundreds of items with no reasons recorded.
- Wants to fix things that look wrong before understanding why they are that way.
After reading, you can
Help product people new to a role understand the product, the people and pick the right first move.
Each chapter answers one question
Chapter 1: Is that odd decision really as odd as it looks?
What must I understand before I am allowed to change anything?
Things that look irrational often have reasons a newcomer cannot see yet.
Chapter 2: Has someone already tried my brilliant new idea?
What did the product try before I arrived, and how did it go?
Understanding why the product became what it is helps avoid repeating old failures.
Chapter 3: Is product work about software, or about people?
What pressure is each person I need to work with under?
Product people work through others, so understanding them is the main job.
Chapter 4: Should my first win be big, or visible?
What small thing can I finish in six weeks that many people will benefit from?
The first piece of work should be small, visible, and help others more than yourself.
Chapter 5: Can you trust a plan written before listening?
After ninety days, what do I propose, and based on what I have heard?
A credible plan is one written after listening enough.