Community by role
📣 Business learning for Marketing
Demand builders
12 courses and 20 books written for this role, the examples, situations and exercises all come from the real work of Marketing.
Hiểu khách hàng
Định vị và thông điệp
Hệ thống và đo lường
Kênh và chiến dịch
Library for Marketing
The first chapter of every book is free to read.
Hook - The Art of Capturing Attention
A guide to hook types, visual hooks, and headline techniques that stop the scroll in the first 3 seconds.
Concrete - Write to Be Understood
How to replace abstract, forgettable writing with concrete, vivid language. With 20+ before/after examples.
Ethos Logos Pathos - The Art of Persuasion and Influence
How to build a personal brand that earns trust (Ethos), makes logical sense (Logos), and moves people emotionally (Pathos). Based on Aristotle's Rhetorical Triangle.
TOM (Top of Mind)
Win the Market Before You Win the Market. A practical guide to developing mental availability and becoming the first choice in your customer's mind.
Viral Post Anatomy - Dissecting Posts with 2000+ Shares
Dissecting 3 real Facebook posts with 2000+ shares. Identifying every technique: Hook types, Story structure, CTA patterns.
Evergreen Content - Build Content That Lasts
Learn to distinguish Evergreen Content from trending content, understand its long-term value, and build a content library that compounds over time.
One Sentence They Remember
Small marketing wins with one clear message, not many channels. Five chapters on choosing.
Tropes - Story DNA
The hidden patterns behind compelling stories. Tropes are the DNA of storytelling - ancient structures that still power today's most viral content, brands, and narratives.
Modern Brand Platform - How Startups Build Brands That Create Movements
A practical guide for startups, creators, and personal brands to build modern brand platforms - from belief to movement.
Who Actually Buys
Personas drawn in a meeting room usually describe the people who drew them.
Which Channel Actually Pays
Every channel reports that it works, because each one credits itself.
Content That Does a Job
Posting consistently is a habit, not a strategy.
The Ad Budget
Ads are the budget you can double in an afternoon. That is the power and the trap.
Landing Pages and the Step Across
Getting them there is half the job. The rest is where they stop.
Staying in Touch
Most interested people aren't ready today, and most companies have no way to stay in touch.
Brand and Demand
One is measurable and depletes; the other compounds and resists measurement.
Launching Something
Launch day is the one day attention is free, and most companies spend it on a press release.
Marketing and Sales
Two teams serve one buyer and rarely agree on what a good lead looks like.
Hiring Help
Agencies and freelancers do a lot of work, and burn a lot of budget.
Your Own Marketing Career
This craft changes tools every two years and titles every five.
Enter the community Marketing
The practice side, lessons, exercises, quizzes and a group from your own field, lives inside Conan School.
Enter the community