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Inside SeriesConcept-Based Inquiry
TOM (Top of Mind)
Win the Market Before You Win the Market. A practical guide to developing mental availability and becoming the first choice in your customer's mind.
Each chapter answers one question
Chapter 1: Do customers pick the best, or the first remembered?
Why do customers choose the most memorable option instead of the best one?
Decision is not the best option, it is the most mentally available option.
Chapter 2: Is each post a one-off, or a building block?
How do you build an exposure system that ensures customers always remember you?
You do not create content, you design an exposure architecture.
Chapter 3: Is the best persuasion the one nobody notices?
How do we turn mere recognition into profitable loyalty?
The market is won in the memory, long before the decision happens.