Chapter 5

The new page works better, but why?

Trang mới tốt hơn, nhưng tôi học được gì?

The chapter's question

Which one thing am I testing this week?

Big idea

Change the whole page and see an improvement, and you have a result but no lesson.

In this chapter

  1. Part 5.1

    Enough Traffic to Test

    Does my page get enough traffic to compare two versions?

  2. Part 5.2

    What to Test First

    Headline, form or button, which do I test first?

  3. Part 5.3

    How Long to Run It

    When am I allowed to conclude?

  4. Part 5.4

    Keeping a Test Log

    Where do I record the tests?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Landing Pages and the Step Across is free to read right here.

Read in Conan School

Chapters of Landing Pages and the Step Across

  1. 1.Is the whole page bad, or just one step?
  2. 2.In five seconds, do visitors see a reason to stay?
  3. 3.Is one more form field worth losing a lead?
  4. 4.Am I asking for too much, too soon?
  5. 5.The new page works better, but why?