Chapter 2

In five seconds, do visitors see a reason to stay?

Năm giây đầu, khách thấy lý do để ở lại chưa?

The chapter's question

In the first five seconds, what do visitors understand?

Big idea

Readers decide to stay or leave before they reach the second paragraph.

In this chapter

  1. Part 2.1

    The First Line

    Does my first sentence talk about the product or about their problem?

  2. Part 2.2

    Who the Page Is For

    Does the reader recognise themselves on this page?

  3. Part 2.3

    Proof Instead of Adjectives

    Is there a real number or real example on the page?

  4. Part 2.4

    One Page, One Goal

    How many actions is this page asking for?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Landing Pages and the Step Across is free to read right here.

Read in Conan School

Chapters of Landing Pages and the Step Across

  1. 1.Is the whole page bad, or just one step?
  2. 2.In five seconds, do visitors see a reason to stay?
  3. 3.Is one more form field worth losing a lead?
  4. 4.Am I asking for too much, too soon?
  5. 5.The new page works better, but why?