Chapter 3

Is one more form field worth losing a lead?

Hỏi thêm một ô có đáng mất một khách?

The chapter's question

How many fields does my form have, and which are actually used?

Big idea

Every extra field is a reason to leave, and most of those fields are never used.

In this chapter

  1. Part 3.1

    Which Fields Sales Use

    Over three months, which form fields have actually been used?

  2. Part 3.2

    What One Fewer Field Buys

    How much does removing one field raise the completion rate?

  3. Part 3.3

    Asking Later

    Which information could be asked at a later step?

  4. Part 3.4

    After They Submit

    What does someone see immediately after submitting?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Landing Pages and the Step Across is free to read right here.

Read in Conan School

Chapters of Landing Pages and the Step Across

  1. 1.Is the whole page bad, or just one step?
  2. 2.In five seconds, do visitors see a reason to stay?
  3. 3.Is one more form field worth losing a lead?
  4. 4.Am I asking for too much, too soon?
  5. 5.The new page works better, but why?