Chapter 4

Am I asking for too much, too soon?

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The chapter's question

How big is the action I am asking readers to take?

Big idea

Asking too much too early is the most common reason interested people do not act.

In this chapter

  1. Part 4.1

    The Smallest Meaningful Step

    What is the smallest action that still means something to me?

  2. Part 4.2

    The Risk They Feel

    What is the reader afraid of when they click?

  3. Part 4.3

    The Words on the Button

    What does my button say, and whom is it about?

  4. Part 4.4

    Competing Calls to Action

    How many buttons are on my page, and are they competing?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Landing Pages and the Step Across is free to read right here.

Read in Conan School

Chapters of Landing Pages and the Step Across

  1. 1.Is the whole page bad, or just one step?
  2. 2.In five seconds, do visitors see a reason to stay?
  3. 3.Is one more form field worth losing a lead?
  4. 4.Am I asking for too much, too soon?
  5. 5.The new page works better, but why?