Chapter 2

Is each post a one-off, or a building block?

Mỗi bài đăng là một bài lẻ, hay một viên gạch?

The chapter's question

How do you build an exposure system that ensures customers always remember you?

Big idea

You do not create content, you design an exposure architecture.

In this chapter

  1. Part 2.1

    The 7-11-4 Rule

    How many touchpoints and how many channels did one of your new customers pass through before buying?

  2. Part 2.2

    Multi-Touchpoint Systems

    After seeing you on social media, which next step lets you capture a customer's email or phone number?

  3. Part 2.3

    The Consistency Advantage

    How many fonts and how many colours does your current set of image templates use?

The reading for this chapter is inside Conan School

This chapter has 3 readings, with case stories and exercises. Chapter 1 of TOM (Top of Mind) is free to read right here.

Read in Conan School

Chapters of TOM (Top of Mind)

  1. 1.Do customers pick the best, or the first remembered?
  2. 2.Is each post a one-off, or a building block?
  3. 3.Is the best persuasion the one nobody notices?