Chapter 3

Is the best persuasion the one nobody notices?

Thuyết phục giỏi nhất là lúc không ai nhận ra?

The chapter's question

How do we turn mere recognition into profitable loyalty?

Big idea

The market is won in the memory, long before the decision happens.

In this chapter

  1. Part 3.1

    The Trust Formation Loop

    On your website, how many times does "We" appear compared with "You"?

  2. Part 3.2

    The Invisible Persuasion System

    Which three authority signals of your business currently show up naturally on your online channels?

  3. Part 3.3

    Becoming Top of Mind

    If you switched off all ads tomorrow, how many customers would still type your name to buy?

The reading for this chapter is inside Conan School

This chapter has 3 readings, with case stories and exercises. Chapter 1 of TOM (Top of Mind) is free to read right here.

Read in Conan School

Chapters of TOM (Top of Mind)

  1. 1.Do customers pick the best, or the first remembered?
  2. 2.Is each post a one-off, or a building block?
  3. 3.Is the best persuasion the one nobody notices?