Chapter 5

What does one wrong price at the till cost me?

Một lần giá quầy khác giá kệ thì mất gì?

The chapter's question

Are my prices building trust or losing it?

Big idea

The first time customers see the till price differ from the shelf price, they start checking everything.

In this chapter

  1. Part 5.1

    Till Versus Shelf

    This week, how many times did the till price differ from the shelf price?

  2. Part 5.2

    Prices for Regulars

    Do I sell the same item at two prices to two people?

  3. Part 5.3

    Rounding the Change

    Does rounding change annoy customers?

  4. Part 5.4

    A Written Price Policy

    Can my shop's pricing policy be written in five lines?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Price Tag is free to read right here.

Read in Conan School

Chapters of The Price Tag

  1. 1.Do a few items make my whole store look pricey?
  2. 2.What's wrong with one markup for everything?
  3. 3.Costs went up, so why haven't my prices?
  4. 4.When there's no price tag, do people even ask?
  5. 5.What does one wrong price at the till cost me?