Chapter 2

What's wrong with one markup for everything?

Cộng đều một mức cho mọi món, sai ở đâu?

The chapter's question

On what basis is each product group priced?

Big idea

Adding the same markup to every item is the easiest approach and usually wrong at both ends.

In this chapter

  1. Part 2.1

    Flat Markups and Why They Fail

    Where does adding the same percentage to every item go wrong?

  2. Part 2.2

    Prices by Category

    What margin should each product group have?

  3. Part 2.3

    The Printed Price

    How far does the price printed on the packaging bind me?

  4. Part 2.4

    Round and Odd Numbers

    Do round-thousand prices sell more easily?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Price Tag is free to read right here.

Read in Conan School

Chapters of The Price Tag

  1. 1.Do a few items make my whole store look pricey?
  2. 2.What's wrong with one markup for everything?
  3. 3.Costs went up, so why haven't my prices?
  4. 4.When there's no price tag, do people even ask?
  5. 5.What does one wrong price at the till cost me?