Chapter 2

Is research before calling a waste of time?

Gọi ngay hay tìm hiểu trước: cái nào tốn thời gian hơn?

The chapter's question

What do I know about this person before reaching out?

Big idea

Five minutes of research changes the whole conversation, and most salespeople skip those five minutes.

In this chapter

  1. Part 2.1

    Three Things to Know

    Which three facts are enough to open without sounding generic?

  2. Part 2.2

    Signs They Might Need You

    What is happening on their side that makes now the right time?

  3. Part 2.3

    Where to Look in Five Minutes

    Which sources do I find that information in?

  4. Part 2.4

    When You Find Nothing

    If I have no information at all, should I make contact?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Finding Someone to Talk To is free to read right here.

Read in Conan School

Chapters of Finding Someone to Talk To

  1. 1.Are more prospects really better?
  2. 2.Is research before calling a waste of time?
  3. 3.Should my opening line try to sell anything?
  4. 4.Does silence mean they are not interested?
  5. 5.Do I need better calls, or simply more of them?