Chapter 3

Should my opening line try to sell anything?

Câu mở lời hay có phải để bán ngay?

The chapter's question

What reason does my opening line give the listener to keep listening?

Big idea

The first sentence sells nothing; it only buys the next thirty seconds.

In this chapter

  1. Part 3.1

    Start With Them

    Does my opening line talk about my company or about their situation?

  2. Part 3.2

    How Short

    How many sentences long is my opening message?

  3. Part 3.3

    Asking for the Smallest Thing

    Am I asking for a meeting or for an answer?

  4. Part 3.4

    Testing Three Versions

    How many different openings have I tried?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Finding Someone to Talk To is free to read right here.

Read in Conan School

Chapters of Finding Someone to Talk To

  1. 1.Are more prospects really better?
  2. 2.Is research before calling a waste of time?
  3. 3.Should my opening line try to sell anything?
  4. 4.Does silence mean they are not interested?
  5. 5.Do I need better calls, or simply more of them?