Chapter 3

Why does a polite email lead to no action?

Thư lịch sự mà không ai làm gì thì hỏng ở đâu?

The chapter's question

After reading my email, does the customer know what to do?

Big idea

Every email should end with one specific task, with an owner and a deadline.

In this chapter

  1. Part 3.1

    Stating the Action

    Is what the customer needs to do written as one sentence?

  2. Part 3.2

    Deadlines

    How do I set a deadline for customers without sounding like an order?

  3. Part 3.3

    When There Is No Reply

    How long before I follow up, and with what sentence?

  4. Part 3.4

    Closed Questions

    When should I ask a yes-or-no question?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Email Sent at Midnight is free to read right here.

Read in Conan School

Chapters of The Email Sent at Midnight

  1. 1.Is a long, thorough email really respectful?
  2. 2.Does a casual tone bring customers closer?
  3. 3.Why does a polite email lead to no action?
  4. 4.Do meeting notes belong to everyone, or the writer?
  5. 5.Should bad news come first, or be softened?