Chapter 2

Does a casual tone bring customers closer?

Xưng hô thân mật có làm khách gần mình hơn?

The chapter's question

How do I address each customer?

Big idea

Using the right form of address in Vietnamese is part of being professional.

In this chapter

  1. Part 2.1

    Formal and Familiar Forms

    When do I use 'anh chị', and when 'quý khách'?

  2. Part 2.2

    Following the Customer's Lead

    If the customer changes how they address me, do I change too?

  3. Part 2.3

    Email Versus Zalo

    How much more casual can the tone be on Zalo than in email?

  4. Part 2.4

    Emails to Several People

    When writing to both signer and user, how do I address them?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Email Sent at Midnight is free to read right here.

Read in Conan School

Chapters of The Email Sent at Midnight

  1. 1.Is a long, thorough email really respectful?
  2. 2.Does a casual tone bring customers closer?
  3. 3.Why does a polite email lead to no action?
  4. 4.Do meeting notes belong to everyone, or the writer?
  5. 5.Should bad news come first, or be softened?