Chapter 2

Can remembering a name beat buying new equipment?

Một cái tên có giữ chân hội viên tốt hơn máy mới?

The chapter's question

How many members' names do my staff remember?

Big idea

Being called by name is the cheapest and most powerful thing a gym can do.

In this chapter

  1. Part 2.1

    Memory or Records

    What do we record about members?

  2. Part 2.2

    Who Remembers

    If the person who remembers the most leaves, what is lost?

  3. Part 2.3

    Asking Without Intruding

    Where is the line between care and intrusion?

  4. Part 2.4

    When Someone Disappears

    When someone is absent three weeks, who notices?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of People Who Know Each Other is free to read right here.

Read in Conan School

Chapters of People Who Know Each Other

  1. 1.Do newcomers quit from hard workouts, or loneliness?
  2. 2.Can remembering a name beat buying new equipment?
  3. 3.Do we build gym community, or does it grow itself?
  4. 4.Are our events keeping anyone, or just entertaining regulars?
  5. 5.Is our best marketing already lifting on our floor?