Chapter 4

Are our events keeping anyone, or just entertaining regulars?

Sự kiện của phòng đang giữ người, hay chỉ cho vui?

The chapter's question

What measurable result did my last event bring?

Big idea

Events take effort and usually attract only people who were already staying.

In this chapter

  1. Part 4.1

    Who Actually Comes

    Are the people who come along new members or existing ones?

  2. Part 4.2

    What an Event Costs

    Counting staff hours, what does it cost?

  3. Part 4.3

    Cheaper Than an Event

    What costs almost nothing and creates the same connection?

  4. Part 4.4

    Measuring the Effect

    After the event, which number changes?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of People Who Know Each Other is free to read right here.

Read in Conan School

Chapters of People Who Know Each Other

  1. 1.Do newcomers quit from hard workouts, or loneliness?
  2. 2.Can remembering a name beat buying new equipment?
  3. 3.Do we build gym community, or does it grow itself?
  4. 4.Are our events keeping anyone, or just entertaining regulars?
  5. 5.Is our best marketing already lifting on our floor?