Chapter 5

Is our best marketing already lifting on our floor?

Quảng cáo tốt nhất có phải là người đang tập ở đây?

The chapter's question

How many of my new members came through referrals?

Big idea

The cheapest source of members is the people already training there, and they refer others when they feel they belong.

In this chapter

  1. Part 5.1

    Where New Members Heard

    In what words do I ask?

  2. Part 5.2

    Your Top Referrers

    Who are these five people?

  3. Part 5.3

    Thanking Them Well

    How do I thank them?

  4. Part 5.4

    When Rewards Backfire

    What changes once I pay for referrals?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of People Who Know Each Other is free to read right here.

Read in Conan School

Chapters of People Who Know Each Other

  1. 1.Do newcomers quit from hard workouts, or loneliness?
  2. 2.Can remembering a name beat buying new equipment?
  3. 3.Do we build gym community, or does it grow itself?
  4. 4.Are our events keeping anyone, or just entertaining regulars?
  5. 5.Is our best marketing already lifting on our floor?