Chapter 4

When they ask the price first, should we answer?

Khách hỏi giá ngay, có nên trả lời ngay không?

The chapter's question

At which minute of the conversation do I bring up price?

Big idea

Talking price before people see that this place solves their problem puts you straight into a comparison.

In this chapter

  1. Part 4.1

    When They Ask Immediately

    When their first question is the price, how do I answer?

  2. Part 4.2

    Recommending a Plan

    Do I choose the plan for them or let them choose?

  3. Part 4.3

    When They Say They'll Think

    What is my next step?

  4. Part 4.4

    Discount as a Last Resort

    Before discounting, what other options do I have?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Person Who Walks In is free to read right here.

Read in Conan School

Chapters of The Person Who Walks In

  1. 1.Where exactly are we losing people before they join?
  2. 2.Is the tour for showing off, or for listening?
  3. 3.What had they decided before walking in?
  4. 4.When they ask the price first, should we answer?
  5. 5.Did the ones who walked out really say no?