Chapter 5

Are the teams arguing about customers, or spreadsheets?

Hai phòng cãi nhau vì khách, hay vì bảng số?

The chapter's question

Which number are we looking at together?

Big idea

When two departments look at two different dashboards, every meeting becomes an argument about data.

In this chapter

  1. Part 5.1

    Three Shared Numbers

    Which three metrics do both departments carry?

  2. Part 5.2

    How Often to Meet

    What meeting rhythm is enough without becoming a burden?

  3. Part 5.3

    When the Data Is Unflattering

    If the data shows the fault is on my side, what do I do?

  4. Part 5.4

    The Written Agreement

    What have we committed to each other, and where is it written?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Marketing and Sales is free to read right here.

Read in Conan School

Chapters of Marketing and Sales

  1. 1.Same word, two teams: do we mean the same thing?
  2. 2.Where do leads go cold between marketing and sales?
  3. 3.What does sales hear that marketing keeps missing?
  4. 4.Is passing every lead to sales really helping them?
  5. 5.Are the teams arguing about customers, or spreadsheets?