Chapter 4

Is passing every lead to sales really helping them?

Chuyển ngay cho sales có phải là giúp sales?

The chapter's question

Where do my not-yet-ready buyers go?

Big idea

Most interested people will not buy today, and throwing them to sales wastes both sides.

In this chapter

  1. Part 4.1

    Not Yet or Not a Fit

    How are these two groups handled differently?

  2. Part 4.2

    Who Nurtures Them

    Does marketing hold them or does sales?

  3. Part 4.3

    When to Hand Back

    What signs show they are ready?

  4. Part 4.4

    Measuring the Nurture

    If this work succeeds, which number moves?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Marketing and Sales is free to read right here.

Read in Conan School

Chapters of Marketing and Sales

  1. 1.Same word, two teams: do we mean the same thing?
  2. 2.Where do leads go cold between marketing and sales?
  3. 3.What does sales hear that marketing keeps missing?
  4. 4.Is passing every lead to sales really helping them?
  5. 5.Are the teams arguing about customers, or spreadsheets?