Chapter 3

What does sales hear that marketing keeps missing?

Sales đang nghe được điều gì mà marketing bỏ lỡ?

The chapter's question

Last month, how many sales conversations with customers did I listen to?

Big idea

Marketing's best source of customer insight is in the ears of the sales team.

In this chapter

  1. Part 3.1

    How Many to Listen To

    How many calls a month should I listen to?

  2. Part 3.2

    What to Listen For

    What do I write down while listening?

  3. Part 3.3

    Repeated Questions

    Are the three most common customer questions already answered in the content?

  4. Part 3.4

    Their Words

    What words do customers use for their problem?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Marketing and Sales is free to read right here.

Read in Conan School

Chapters of Marketing and Sales

  1. 1.Same word, two teams: do we mean the same thing?
  2. 2.Where do leads go cold between marketing and sales?
  3. 3.What does sales hear that marketing keeps missing?
  4. 4.Is passing every lead to sales really helping them?
  5. 5.Are the teams arguing about customers, or spreadsheets?