The Calendar and the Seasons
Who this book is for
Chủ và quản lý cơ sở lưu trú, homestay, khách sạn nhỏ, resort, cùng người làm lữ hành và kinh doanh trải nghiệm ở Việt Nam; quy mô từ bốn phòng tới hai cơ sở, hoặc một công ty tour vài người. Người đọc là NGƯỜI KINH DOANH, không phải khách du lịch.
Sound familiar?
- Only monthly revenue gets read; occupancy by weekday never does.
- Peak season is full and the low season is empty, with no plan for it.
- An empty night is revenue lost forever, and it appears in no line of the books.
- Takes a long low-rate booking and loses the room to a higher-paying group.
After reading, you can
Help a host read the calendar as data and fill nights that would otherwise stay empty.
Each chapter answers one question
Chapter 1: What is my booking calendar telling me?
Last month, what share of sellable nights did I fill?
The booking calendar is a capacity report; nobody has read it that way yet.
Chapter 2: Is low season for resting, or a different game?
How many months does my low season last, and what do I do during it?
Low season is not waiting time; it is a separate problem that needs its own answer.
Chapter 3: Weekends fill themselves; who needs me midweek?
Who could come on Tuesday and Wednesday nights?
Weekends fill themselves; the craft lies in filling the midweek nights.
Chapter 4: Can a cheap booking cost more than an empty room?
Is this booking worth taking that date?
Accepting a low-priced booking on a peak date is turning away a higher-priced one that has not arrived yet.
Chapter 5: Is a lenient cancellation policy kindness, or self-harm?
How many nights did I lose last month to late cancellations?
Nights cancelled at the last minute almost never resell, so the cancellation policy is a revenue decision.