Chapter 5

Do regulars pay for food, or for being remembered?

Khách quen trả tiền cho món, hay cho được nhớ mặt?

The chapter's question

What does my restaurant do differently for someone on their tenth visit?

Big idea

Regulars do not buy cheaper food; they buy the feeling of being recognised.

In this chapter

  1. Part 5.1

    What a Regular's Record Holds

    What can I record about a regular beyond their name?

  2. Part 5.2

    Privileges That Cost Nothing

    What can I give a regular that costs me nothing?

  3. Part 5.3

    When Regulars Bring Others

    How many of my new customers came because a regular recommended us?

  4. Part 5.4

    When a Regular Disappears

    If a regular stops coming for two months, would I even know?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Third Visit is free to read right here.

Read in Conan School

Chapters of The Third Visit

  1. 1.If I don't count return visits, is marketing working?
  2. 2.First visit: am I selling food, or a reason?
  3. 3.If nobody complains, is everyone happy?
  4. 4.Do loyalty cards create regulars, or just reward them?
  5. 5.Do regulars pay for food, or for being remembered?