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Chương 1
If I don't count return visits, is marketing working?
Start with one question. Open one section. Read one story. Come back anytime.
Chapter Question & Big Idea
Chapter Sections / Các phần học
1.1
How You Recognise a Regular
1.2
The Traces Guests Leave
1.3
One Number to Start
1.4
Time Between Visits
Read chapter 2
First visit: am I selling food, or a reason?