Chapter 2

First visit: am I selling food, or a reason?

Lần đầu, tôi bán món ăn hay bán lý do quay lại?

The chapter's question

What do customers remember about their first visit to my restaurant, apart from price?

Big idea

The first visit does not sell a dish; it sells a reason for a second visit.

In this chapter

  1. Part 2.1

    The First Thirty Seconds

    What happens in the first thirty seconds after a customer walks in?

  2. Part 2.2

    The First-Time Order

    What does a first-timer usually order, and is it the dish I make best?

  3. Part 2.3

    One Thing Worth Retelling

    What is there in my restaurant that a customer would tell someone else about?

  4. Part 2.4

    The Goodbye

    When a customer leaves, who says the last sentence to them?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Third Visit is free to read right here.

Read in Conan School

Chapters of The Third Visit

  1. 1.If I don't count return visits, is marketing working?
  2. 2.First visit: am I selling food, or a reason?
  3. 3.If nobody complains, is everyone happy?
  4. 4.Do loyalty cards create regulars, or just reward them?
  5. 5.Do regulars pay for food, or for being remembered?