Chapter 5

Stocking what I like, or what the street needs?

Tôi bán thứ mình thích, hay thứ khu phố cần?

The chapter's question

Does my product range fit the people who live around here?

Big idea

The right range is the neighbourhood's range, not the shop owner's.

In this chapter

  1. Part 5.1

    What the Street Needs

    Which items do customers ask for repeatedly that I do not stock?

  2. Part 5.2

    What the Street Ignores

    Which items are on the shelf because I like them, not because customers buy them?

  3. Part 5.3

    Pack Sizes for the Budget

    Does my neighbourhood buy small packs or family packs?

  4. Part 5.4

    Ten New Items

    How much stock do I use to test a new item for the neighbourhood?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Five Hundred Metres is free to read right here.

Read in Conan School

Chapters of Five Hundred Metres

  1. 1.Do I really know the street I sell to?
  2. 2.Are my regulars really my neighbours?
  3. 3.Is the shop next door really my competition?
  4. 4.They pass every day, so why don't they come in?
  5. 5.Stocking what I like, or what the street needs?