Chapter 4

They pass every day, so why don't they come in?

Họ đi ngang mỗi ngày, sao không bước vào?

The chapter's question

Why do people walking past my shop not come in?

Big idea

People passing without entering are potential customers already present, just lacking a reason.

In this chapter

  1. Part 4.1

    Counting Passers-By

    In fifteen minutes, how many people pass and how many come in?

  2. Part 4.2

    What the Front Says

    Looking at the shopfront, what would a stranger guess the shop sells?

  3. Part 4.3

    A Place to Stop

    Do motorbike customers have somewhere to stop in front?

  4. Part 4.4

    One Reason to Enter

    What item is enough to make passers-by stop?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Five Hundred Metres is free to read right here.

Read in Conan School

Chapters of Five Hundred Metres

  1. 1.Do I really know the street I sell to?
  2. 2.Are my regulars really my neighbours?
  3. 3.Is the shop next door really my competition?
  4. 4.They pass every day, so why don't they come in?
  5. 5.Stocking what I like, or what the street needs?