Chapter 2

Are my regulars really my neighbours?

Khách quen của tôi có phải hàng xóm không?

The chapter's question

How far from the shop do my regulars live?

Big idea

Real customers and the neighbourhood on the map do not always overlap.

In this chapter

  1. Part 2.1

    One Question at the Till

    How do I ask customers where they live naturally?

  2. Part 2.2

    What Delivery Orders Reveal

    Where are recent delivery addresses concentrated?

  3. Part 2.3

    Passers-By and Neighbours

    How many customers are passers-by and how many live nearby?

  4. Part 2.4

    Pins on a Map

    How do I plot customers on a map?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Five Hundred Metres is free to read right here.

Read in Conan School

Chapters of Five Hundred Metres

  1. 1.Do I really know the street I sell to?
  2. 2.Are my regulars really my neighbours?
  3. 3.Is the shop next door really my competition?
  4. 4.They pass every day, so why don't they come in?
  5. 5.Stocking what I like, or what the street needs?