Chapter 3

Is the shop next door really my competition?

Đối thủ thật của tôi có phải tạp hoá bên cạnh?

The chapter's question

Where else in the neighbourhood do customers buy what I sell?

Big idea

A grocery's competitors are not just other groceries but every place customers can buy the same item.

In this chapter

  1. Part 3.1

    A Price-Check Walk

    What do other shops charge for my ten best sellers?

  2. Part 3.2

    Market, Supermarket, Phone

    Which items do customers buy at the market or online instead of from me?

  3. Part 3.3

    What They Do Better

    What does the shop next door do better than me?

  4. Part 3.4

    What I Do Better

    Why do customers still choose me even though I am not the cheapest?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Five Hundred Metres is free to read right here.

Read in Conan School

Chapters of Five Hundred Metres

  1. 1.Do I really know the street I sell to?
  2. 2.Are my regulars really my neighbours?
  3. 3.Is the shop next door really my competition?
  4. 4.They pass every day, so why don't they come in?
  5. 5.Stocking what I like, or what the street needs?