Chapter 5

How many bad hooks before I write a good one?

Phải viết dở bao nhiêu mở bài mới ra một cái hay?

The chapter's question

Can you identify what makes a hook work, and rewrite weak hooks into strong ones?

Big idea

The gap between understanding hooks and writing great hooks is practice. The Hook Lab bridges that gap with real analysis and rewriting exercises.

In this chapter

  1. Part 5.1

    Analyzing Viral Post Hooks

    When you break down one viral post in your industry with HCET, can you fill all four boxes: hook type, curiosity gap, emotion and two layers?

  2. Part 5.2

    Rewriting Weak Hooks

    In your lowest engagement post this month, which paragraph holds the tensest line, and how does the hook change when you pull it up to line 1?

  3. Part 5.3

    Building Your Personal Hook Toolkit

    How many minutes does one first line take you now, and how many hooks in your swipe file are tagged with type, emotion and share count?

The reading for this chapter is inside Conan School

This chapter has 3 readings, with case stories and exercises. Chapter 1 of Hook - The Art of Capturing Attention is free to read right here.

Read in Conan School

Chapters of Hook - The Art of Capturing Attention

  1. 1.Is a good headline enough to stop the scroll?
  2. 2.Do winning first lines really follow a few patterns?
  3. 3.Do scrollers read the words or see the image first?
  4. 4.I stopped the scroll, so how do I keep them?
  5. 5.How many bad hooks before I write a good one?