Chapter 2

Do winning first lines really follow a few patterns?

Dòng mở đầu ăn khách có thật chỉ quanh vài khuôn?

The chapter's question

What are the proven hook patterns, and when should you use each one?

Big idea

There are exactly 9 hook patterns that account for 90% of viral first lines. Master all 9, and you will never stare at a blank screen again.

In this chapter

  1. Part 2.1

    Question, Bold Statement, and Statistic Hooks

    Which number from your industry is strange enough to make readers say "no way" instead of "I know"?

  2. Part 2.2

    Story, Challenge, and Secret Hooks

    What was the tensest scene of your past work week, and can you open a post right in the middle of it with no setup?

  3. Part 2.3

    Contrast, Confession, and Warning Hooks

    Which mistake are your customers making right now that is specific enough to become a "Never..." line with a consequence?

The reading for this chapter is inside Conan School

This chapter has 3 readings, with case stories and exercises. Chapter 1 of Hook - The Art of Capturing Attention is free to read right here.

Read in Conan School

Chapters of Hook - The Art of Capturing Attention

  1. 1.Is a good headline enough to stop the scroll?
  2. 2.Do winning first lines really follow a few patterns?
  3. 3.Do scrollers read the words or see the image first?
  4. 4.I stopped the scroll, so how do I keep them?
  5. 5.How many bad hooks before I write a good one?