Chapter 4

I stopped the scroll, so how do I keep them?

Dừng được người lướt rồi, làm sao giữ họ đọc tiếp?

The chapter's question

How do the first two lines of a post work together as a one-two punch?

Big idea

The best posts use a two-layer system: Line 1 stops the scroll, Line 2 locks the reader in. Together they create an irresistible entry.

In this chapter

  1. Part 4.1

    The Two-Layer System

    Does line 2 of your latest post open a new question, or does it only explain line 1 again?

  2. Part 4.2

    Proven Headline Formulas

    When you write one topic in all four headline formulas, which version sounds most natural to your readers?

  3. Part 4.3

    Combining Text and Visual Hooks

    Does the image for your next post add new evidence to the hook line or just repeat the text, and does its emotion match the line?

The reading for this chapter is inside Conan School

This chapter has 3 readings, with case stories and exercises. Chapter 1 of Hook - The Art of Capturing Attention is free to read right here.

Read in Conan School

Chapters of Hook - The Art of Capturing Attention

  1. 1.Is a good headline enough to stop the scroll?
  2. 2.Do winning first lines really follow a few patterns?
  3. 3.Do scrollers read the words or see the image first?
  4. 4.I stopped the scroll, so how do I keep them?
  5. 5.How many bad hooks before I write a good one?