Chapter 3

Do scrollers read the words or see the image first?

Người lướt đọc chữ trước, hay nhìn ảnh trước?

The chapter's question

How can images, colors, and layout design stop the scroll before the reader even reads a single word?

Big idea

On Facebook, the eye sees the image BEFORE the text. A strong visual hook wins 0.5 seconds before the text hook even gets a chance.

In this chapter

  1. Part 3.1

    Why Visual Hooks Matter

    In your 5 most recent posts, which image had a face, a standout color or something unusual, and how much engagement did it pull compared with the others?

  2. Part 3.2

    Text-on-Image Layout

    Can the text on your next post image stay within 7 words, about 20% of the area, and differ from the caption?

  3. Part 3.3

    Visual Hooks for Video

    What does the first frame of your latest video show with the sound off, and can a viewer grasp it in 1 second?

The reading for this chapter is inside Conan School

This chapter has 3 readings, with case stories and exercises. Chapter 1 of Hook - The Art of Capturing Attention is free to read right here.

Read in Conan School

Chapters of Hook - The Art of Capturing Attention

  1. 1.Is a good headline enough to stop the scroll?
  2. 2.Do winning first lines really follow a few patterns?
  3. 3.Do scrollers read the words or see the image first?
  4. 4.I stopped the scroll, so how do I keep them?
  5. 5.How many bad hooks before I write a good one?