Chapter 5

Does per-session pricing teach clients to shop around?

Bán theo buổi có đang dạy khách so giá với tiệm bên?

The chapter's question

Am I selling one beauty session, or a result built over many sessions?

Big idea

Pricing per session teaches clients to think per session, and they will compare each one with the salon next door.

In this chapter

  1. Part 5.1

    How the Price List Is Ordered

    Is my price list organised by session or by result?

  2. Part 5.2

    How Many Sessions to a Result

    How many sessions does the result I promise take, according to the salon's data?

  3. Part 5.3

    Who They Compare You To

    Which salons are clients comparing my per-session price against?

  4. Part 5.4

    Six Months of One Client

    What does one regular client bring in over six months?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Chair and the Person is free to read right here.

Read in Conan School

Chapters of The Chair and the Person

  1. 1.If empty chairs never show in reports, who fixes them?
  2. 2.Does my salon give great technicians anywhere to grow?
  3. 3.Is a stylist's memory really the salon's asset?
  4. 4.Same add-on: why does one stylist sell, another annoy?
  5. 5.Does per-session pricing teach clients to shop around?