Chapter 5

Are returns a cost, or free product feedback?

Đơn đổi trả là chi phí, hay lời góp ý miễn phí?

The chapter's question

What are my top three reasons for returns, and which can be fixed in the product description?

Big idea

The return rate is the cheapest product feedback there is, and everyone ignores it.

In this chapter

  1. Part 5.1

    Return Rate by Item

    Which of my products is returned most often?

  2. Part 5.2

    The Three Common Reasons

    What are my top three reasons for returns?

  3. Part 5.3

    Which the Listing Can Fix

    Which of those reasons disappears if I write a clearer description?

  4. Part 5.4

    The Cost of One Return

    Have I counted shipping both ways and goods I cannot resell?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Second Order is free to read right here.

Read in Conan School

Chapters of The Second Order

  1. 1.Am I growing, or just spending more?
  2. 2.Will another discount save an abandoned cart?
  3. 3.Is clearing stock at a loss worse than keeping it?
  4. 4.If platform fees rise again, where else can I sell?
  5. 5.Are returns a cost, or free product feedback?