Chapter 4

If platform fees rise again, where else can I sell?

Phí sàn tăng thêm lần nữa, tôi còn đường nào khác?

The chapter's question

If the marketplace doubled its fees next month, what would I have left?

Big idea

Marketplaces provide traffic and keep the customer relationship; your own channel does the opposite.

In this chapter

  1. Part 4.1

    How Much You Depend on It

    What share of my orders comes from one marketplace?

  2. Part 4.2

    A Year of Fees

    What have I paid that marketplace over twelve months?

  3. Part 4.3

    The Simplest Direct Channel

    If a buyer wants to buy direct, how do they do it?

  4. Part 4.4

    Your Own List

    How many past buyers can I still reach?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Second Order is free to read right here.

Read in Conan School

Chapters of The Second Order

  1. 1.Am I growing, or just spending more?
  2. 2.Will another discount save an abandoned cart?
  3. 3.Is clearing stock at a loss worse than keeping it?
  4. 4.If platform fees rise again, where else can I sell?
  5. 5.Are returns a cost, or free product feedback?